Dear Homecare Agency owner,
Today we want to share with you something that we see becoming a major and frequent error. We observe that some 90% of Homecare Agency owners make that error week after week, and we feel we must bring this up to your attention.
The error is in you sharing Other People’s Content — or what we call OPC — on your Facebook, Twitter, Google+, LinkedIn and other social media channels.
What is Wrong with Sharing OPC when it is an Interesting Homecare, Eldercare, Seniorcare and Healthcare Related Content?
When you share OPC, you drive your visitors onto the website of the content provider. Major media companies like CNN, CBS, ABC, NBC, FOX, BBC, Washington Post, New York Times, USA Today, TIME, Yahoo, Huffington Post, WebMD, along with AARP, the Alzheimer’s Association, etc., spend millions creating and distributing attractive content because they know that content is king. Content is what brings visitors onto their websites. Media companies are major advertisers. They make money from advertising. Therefore, the more monthly viewers they have on their websites, the more money they can charge for their advertising space. When you share their content, which is exactly what they want, you drive viewers to their websites, which increases their revenue and their business.
We are certain that this is not your intention. Your intention is to grow your small Homecare Agency into a big success. Your actions have to be consistent with that goal. You should only share content that always leads visitors back to your website.
How Major Media Companies Force Visitors Onto their Websites
Keep in mind, that media, and social media companies that work with them, are very clever and will do everything within their power to maximize and leverage (through you) their content and drive any and all visitors to their websites. For example, when you establish your account with Twitter, you are forced to choose no less than 5 and up to 40 initial sources whose tweets you will be receiving. Actually, they choose those 40 accounts for you, and you have to unfollow them. The aforementioned initial forced choice of 5-40 accounts you must follow is no accident. Those are accounts of major advertisers who pay Twitter to force their content upon you. Understanding those dynamics is critical, so you do not fall into their trap.
Share only YOC (Your Own Content)
Your job is to drive visitors to your Homecare Agency website. In order to do that, you must share your very own content. Create your content, share it first though your website’s blog, and then re-share it on all your social media channels. Do make use of all your social media accounts, but do it in a way that benefits your Homecare Agency, and not some multi-billion dollar corporation. Use social media, especially LinkedIn, to locate and connect with potential referral partners and Clients. Build up your social media connections, friends, circles.
Develop your own content or use our Blogging Services, and drive visitors back to your website. We developed our Blogging Services for that purpose — to offer you your own content that, when re-shared, always brings visitors back to your website.
Feel free to reach out to us if you need some assistance with setting up your blog, social media and crafting your communication strategy.
Thank you for serving the Elderly and for allowing them to stay at Home!
Stay tuned. In future blogs we will discuss other issues important to the success of your Homecare Agency.
Your Homecare Agency website and content must please your Female visitors. They account for 85% of your online traffic. We build websites that appeal to your Female viewers.
Did you know that your website has only 32 seconds to attract Her attention?
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I have worked with hundreds of people, but never with someone more passionate about Homecare, more dedicated to his client, more focused than Christopher. (…) Those qualities, and his unlimited energy, make him a very sought-after partner in the field of Homecare. He is definitely someone you want on your team!
Bruno S. of Los Angeles, California